Stock Column Apricot, also known as Matthiola incana, is an elegant upright annual native to the Mediterranean region . This variety is a mainstay for professional cut flower programs, reaching a mature height of 24 to 30 inches on a single, unbranched stem . It features dense clusters of ruffled, warm apricot-colored blooms that emit a nostalgic, spicy fragrance during the cool days of spring and autumn . These fragrant spikes are ideal for adding height to garden borders or as high-impact "line" flowers in professional floral arrangements . For a sophisticated cool-season look, consider pairing them with lavender larkspur, white snapdragons, or Ammi majus .
Stock Column Apricot Selling Tips
Sell Stock Column Apricot to customers looking for a unique, warm-toned color palette and premium fragrance for their early spring landscape . The soft apricot hue offers a sophisticated alternative to traditional spring pastels, making it a favorite for "shabby chic" floral designs . Customers will appreciate the exceptional stem strength and the ability of these blooms to remain vibrant and fragrant in a vase for 5 to 8 days . Its preference for cool weather allows for early season sales when retailers need a burst of color and scent before summer annuals take off .
Coach Your Customer Plant in a location that gets full sun for at least six hours a day to ensure the most robust stems and fragrant apricot blooms . Maintain consistent moisture in the soil, particularly while the plant is establishing its root system in the cool spring or autumn weather . These are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Because this variety grows on one magnificent central spike, you should never pinch the plant, as this would remove its only flower head .
General Growing Tips For Your Seedling Tray
For professional results, plant one rooted liner per 4-inch container using a well-drained media . Maintain a media pH between 5.8 and 6.5 with a constant fertilizer feed of 175 to 225 ppm Nitrogen . Stock requires cool finishing temperatures of 55–65°F during the day and 50–60°F at night to produce high-quality stems and prevent bud drop . Provide full sun or high light levels throughout the 10 to 12-week production cycle . Be on the lookout for common pests like aphids and thrips, as well as diseases including botrytis and powdery mildew .
Pinching
It is absolutely vital that you never pinch Column Stock; they are genetically programmed to produce one high-quality, central flowering spike.
Spacing
We recommend spacing your 4-inch containers 6 to 7 inches apart on center in the greenhouse to ensure adequate airflow and light penetration. This spacing is the best cultural defense against foliar disease and prevents the stems from becoming leggy or weak.
Pests
Aphids are common soft-bodied insects that suck sap from tender new growth, causing leaf curling or yellowing. Regular scouting and the use of horticultural oils or biological controls can keep populations in check. Thrips are tiny pests that feed on developing flower buds, leading to distorted blooms and silvery stippling on foliage. Treat early with appropriate insecticides or predatory mites if detected in traps.
Disease
Botrytis often appears as gray, fuzzy mold on flowers or foliage during periods of high humidity. Manage this by keeping leaves dry at night and ensuring excellent air movement. Powdery Mildew presents as white, dusty spots on leaf surfaces. Cultural controls include improving ventilation and avoiding overhead irrigation.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Stock Column Apricot Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
Apricot
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Current
Availability
Current Availability
08-17-2026 (Week 34)
0
08-24-2026 (Week 35)
0
08-31-2026 (Week 36)
0
09-07-2026 (Week 37)
0
09-14-2026 (Week 38)
0
09-21-2026 (Week 39)
4,200
09-28-2026 (Week 40)
4,200
10-05-2026 (Week 41)
4,200
10-12-2026 (Week 42)
4,200
10-19-2026 (Week 43)
4,100
10-26-2026 (Week 44)
4,200
11-02-2026 (Week 45)
4,200
11-09-2026 (Week 46)
4,200
11-16-2026 (Week 47)
4,200
11-23-2026 (Week 48)
4,200
11-30-2026 (Week 49)
4,200
12-07-2026 (Week 50)
4,200
12-14-2026 (Week 51)
4,200
12-21-2026 (Week 52)
4,200
12-28-2026 (Week 53)
4,200
01-04-2027 (Week 01)
4,200
01-11-2027 (Week 02)
4,200
01-18-2027 (Week 03)
4,200
01-25-2027 (Week 04)
4,200
02-01-2027 (Week 05)
4,200
02-08-2027 (Week 06)
4,150
02-15-2027 (Week 07)
4,200
02-22-2027 (Week 08)
4,100
03-01-2027 (Week 09)
4,200
03-08-2027 (Week 10)
0
03-15-2027 (Week 11)
4,200
03-22-2027 (Week 12)
4,200
03-29-2027 (Week 13)
4,200
04-05-2027 (Week 14)
4,200
04-12-2027 (Week 15)
4,200
04-19-2027 (Week 16)
4,200
04-26-2027 (Week 17)
0
05-03-2027 (Week 18)
0
05-10-2027 (Week 19)
0
Stock Column Apricot, also known as Matthiola incana, is an elegant upright annual native to the Mediterranean region . This variety is a mainstay for professional cut flower programs, reaching a mature height of 24 to 30 inches on a single, unbranched stem . It features dense clusters of ruffled, warm apricot-colored blooms that emit a nostalgic, spicy fragrance during the cool days of spring and autumn . These fragrant spikes are ideal for adding height to garden borders or as high-impact "line" flowers in professional floral arrangements . For a sophisticated cool-season look, consider pairing them with lavender larkspur, white snapdragons, or Ammi majus .
Stock Column Apricot Selling Tips
Sell Stock Column Apricot to customers looking for a unique, warm-toned color palette and premium fragrance for their early spring landscape . The soft apricot hue offers a sophisticated alternative to traditional spring pastels, making it a favorite for "shabby chic" floral designs . Customers will appreciate the exceptional stem strength and the ability of these blooms to remain vibrant and fragrant in a vase for 5 to 8 days . Its preference for cool weather allows for early season sales when retailers need a burst of color and scent before summer annuals take off .
Coach Your Customer Plant in a location that gets full sun for at least six hours a day to ensure the most robust stems and fragrant apricot blooms . Maintain consistent moisture in the soil, particularly while the plant is establishing its root system in the cool spring or autumn weather . These are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Because this variety grows on one magnificent central spike, you should never pinch the plant, as this would remove its only flower head .
General Growing Tips For Your Seedling Tray
For professional results, plant one rooted liner per 4-inch container using a well-drained media . Maintain a media pH between 5.8 and 6.5 with a constant fertilizer feed of 175 to 225 ppm Nitrogen . Stock requires cool finishing temperatures of 55–65°F during the day and 50–60°F at night to produce high-quality stems and prevent bud drop . Provide full sun or high light levels throughout the 10 to 12-week production cycle . Be on the lookout for common pests like aphids and thrips, as well as diseases including botrytis and powdery mildew .
Pinching
It is absolutely vital that you never pinch Column Stock; they are genetically programmed to produce one high-quality, central flowering spike.
Spacing
We recommend spacing your 4-inch containers 6 to 7 inches apart on center in the greenhouse to ensure adequate airflow and light penetration. This spacing is the best cultural defense against foliar disease and prevents the stems from becoming leggy or weak.
Pests
Aphids are common soft-bodied insects that suck sap from tender new growth, causing leaf curling or yellowing. Regular scouting and the use of horticultural oils or biological controls can keep populations in check. Thrips are tiny pests that feed on developing flower buds, leading to distorted blooms and silvery stippling on foliage. Treat early with appropriate insecticides or predatory mites if detected in traps.
Disease
Botrytis often appears as gray, fuzzy mold on flowers or foliage during periods of high humidity. Manage this by keeping leaves dry at night and ensuring excellent air movement. Powdery Mildew presents as white, dusty spots on leaf surfaces. Cultural controls include improving ventilation and avoiding overhead irrigation.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Stock Column Apricot Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
Apricot
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
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