Erysimum Bowles Mauve (also known as Erysimum Linofolium, or Wallflower) is a flowering perennial native to southern Europe. Commonly grown in cottage gardens, Bowles Mauve performs well in borders, containers, and cottage landscapes. This plant has a shrubby upright habit of 18-24" tall, attracting butterflies to the garden with fragrant mauve blooms from spring to early summer. Drought tolerant and frost-hardy, Erysimum requires little more than occasional water and light pruning to flourish in full or partial sun. For an Erysimum variety with larger foliage and flowers, try Winter Joy Improved.
Bowles Mauve Selling Tips
Sell Bowles Mauve to customers looking for a perennial flower to add to a cottage garden or container. Erysimum offers many benefits: it is frost hardy with evergreen foliage in zone 6-10 and drought-tolerant and low-maintenance in even the driest part of the garden. This plant adds color and visual interest to your customer's garden while attracting pollinators. Customers will love cheering up a large patio container with this attractive perennial, enjoying flowers through summer and foliage all year with little work. Bowles Mauve has a shrubby upright habit of 18-24" tall and 15-18" wide and pairs well with tulips, Artemesia, Calamintha, Lavender, and Echeveria.
Coach Your Customer
1. Use well-drained soil in a sunny or partly sunny location.
2. Lightly prune Erysimum after it flowers to encourage a dense habit.
3. Water regularly in extreme heat and during the first year as the plant establishes a healthy root system.
General Growing Tips For Your Rooted Cutting Liner
For best results with Bowles Mauve, plant one plug per 4-inch, 6-inch, or 1-gallon container. Use well-drained soil in full sun or partial shade, a pH of 5.7-6.2, and medium feed (200-300 ppm N). Bulk to about half the finished size in warm temperatures (65+) and then vernalize at cool temperatures (35-46) for 4-6 weeks. Grow under high light intensity. Apply Sumagic at 5 ppm during bulking, but do not pinch or use PGRs once bulking is complete. This plant may be affected by downy mildew and you may see slugs, snails, or flea beetles.
Four-inch pots take 5-6 weeks of bulking; 6-inch pots take 6-7 weeks of bulking; 1-gallon pots take 8-10 weeks of bulking. Each size container needs 4-6 weeks of vernalization after bulking.
Flowering
Mauve flowers bloom from spring through summer.
Pinching
We recommend one pinch during bulking or no pinch for this plant.
Spacing
Space containers for adequate airflow and sunlight around the base and foliage of each plant.
Height Control
Do not use PGRs after bulking. Sumagic at 5 ppm can prevent legginess during bulking.
Pests
You may see slugs, snails, or flea beetles.
Disease
This plant can be susceptible to powdery mildew. This fungus spreads in the air and is most likely in cool, humid weather. Treat when you first see the tell-tale powdery white spots appear or preventatively with a 2 ppm drench of Bonzi.
Planting Bowles Mauve Liners
We recommend planting one rooted liner per container. Use well-drained soil and completely bury the ellepot in the center of the pot.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Erysimum Bowles Mauve Quick Reference Guide
4 Inch crop time
9-12 Weeks
10 Inch crop time
12-16 Weeks
Bloom Period
Spring, Summer
Color
Mauve
Habit
Mounding, Upright
Height
18-24 Inches
Light
Full Sun, Partial Shade
Minimum Temp
40
Perennial Zone
6-10
Water Needs
Moderate
Patented Plant
No
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1,700
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3,400
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2,500
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0
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3,400
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2,100
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0
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3,100
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1,200
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3,400
10-20-2025 (Week 43)
3,000
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3,400
11-03-2025 (Week 45)
3,400
11-10-2025 (Week 46)
3,400
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3,400
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3,000
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0
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0
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0
Erysimum Bowles Mauve (also known as Erysimum Linofolium, or Wallflower) is a flowering perennial native to southern Europe. Commonly grown in cottage gardens, Bowles Mauve performs well in borders, containers, and cottage landscapes. This plant has a shrubby upright habit of 18-24" tall, attracting butterflies to the garden with fragrant mauve blooms from spring to early summer. Drought tolerant and frost-hardy, Erysimum requires little more than occasional water and light pruning to flourish in full or partial sun. For an Erysimum variety with larger foliage and flowers, try Winter Joy Improved.
Bowles Mauve Selling Tips
Sell Bowles Mauve to customers looking for a perennial flower to add to a cottage garden or container. Erysimum offers many benefits: it is frost hardy with evergreen foliage in zone 6-10 and drought-tolerant and low-maintenance in even the driest part of the garden. This plant adds color and visual interest to your customer's garden while attracting pollinators. Customers will love cheering up a large patio container with this attractive perennial, enjoying flowers through summer and foliage all year with little work. Bowles Mauve has a shrubby upright habit of 18-24" tall and 15-18" wide and pairs well with tulips, Artemesia, Calamintha, Lavender, and Echeveria.
Coach Your Customer
1. Use well-drained soil in a sunny or partly sunny location.
2. Lightly prune Erysimum after it flowers to encourage a dense habit.
3. Water regularly in extreme heat and during the first year as the plant establishes a healthy root system.
General Growing Tips For Your Rooted Cutting Liner
For best results with Bowles Mauve, plant one plug per 4-inch, 6-inch, or 1-gallon container. Use well-drained soil in full sun or partial shade, a pH of 5.7-6.2, and medium feed (200-300 ppm N). Bulk to about half the finished size in warm temperatures (65+) and then vernalize at cool temperatures (35-46) for 4-6 weeks. Grow under high light intensity. Apply Sumagic at 5 ppm during bulking, but do not pinch or use PGRs once bulking is complete. This plant may be affected by downy mildew and you may see slugs, snails, or flea beetles.
Four-inch pots take 5-6 weeks of bulking; 6-inch pots take 6-7 weeks of bulking; 1-gallon pots take 8-10 weeks of bulking. Each size container needs 4-6 weeks of vernalization after bulking.
Flowering
Mauve flowers bloom from spring through summer.
Pinching
We recommend one pinch during bulking or no pinch for this plant.
Spacing
Space containers for adequate airflow and sunlight around the base and foliage of each plant.
Height Control
Do not use PGRs after bulking. Sumagic at 5 ppm can prevent legginess during bulking.
Pests
You may see slugs, snails, or flea beetles.
Disease
This plant can be susceptible to powdery mildew. This fungus spreads in the air and is most likely in cool, humid weather. Treat when you first see the tell-tale powdery white spots appear or preventatively with a 2 ppm drench of Bonzi.
Planting Bowles Mauve Liners
We recommend planting one rooted liner per container. Use well-drained soil and completely bury the ellepot in the center of the pot.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Erysimum Bowles Mauve Quick Reference Guide
4 Inch crop time
9-12 Weeks
10 Inch crop time
12-16 Weeks
Bloom Period
Spring, Summer
Color
Mauve
Habit
Mounding, Upright
Height
18-24 Inches
Light
Full Sun, Partial Shade
Minimum Temp
40
Perennial Zone
6-10
Water Needs
Moderate
Patented Plant
No
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