Matthiola Stock Anytime Lavender, also known as Matthiola incana, is an elegant upright annual with origins in the Mediterranean . This professional-grade series is prized for its stable bud initiation, which significantly reduces the risk of flowering delays during warmer periods . Reaching a mature height of 24 to 30 inches, it produces a single, massive unbranched flowering spike covered in ruffled, soft lavender blooms . The flowers release a powerful and nostalgic spicy clove fragrance that is a hallmark of the species . It performs best in full sun and fertile, well-drained soil, serving as a dramatic "line" flower for early spring and autumn garden borders or high-value floral arrangements . For a beautiful seasonal mix, try pairing Anytime Lavender with white snapdragons, purple larkspur, or the airy texture of Ammi majus .
Stock Anytime Lavender Selling Tips
Sell Matthiola Anytime Lavender to customers who are looking for a reliable, heat-tolerant stock that provides consistent color and scent as the weather transitions . This variety offers a romantic, soft purple hue and that iconic garden fragrance that anchors early spring and fall vertical gardens . Your buyers will love the extreme stem strength and the long-lasting vase life of 5 to 8 days . Because it can be programmed for late summer and autumn planting, it is a fantastic tool for extending your seasonal color sales beyond the traditional spring window .
Coach Your Customer Choose a planting site that gets at least six hours of full sun to ensure the most robust stems and fragrant lavender spikes . Keep the soil consistently moist during the first few weeks after planting to help the root system take hold . Remember that these are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Never pinch or cut the central stem before it blooms, as this plant produces its primary flower on a single, majestic central leader .
General Growing Tips For Your Seedling Tray
For professional greenhouse production, transplant one rooted liner per 4-inch container into a fertile, well-drained medium . Maintain a media pH between 5.8 and 6.5 and feed with a nitrate-based fertilizer at a rate of 175 to 225 ppm Nitrogen . To ensure high-quality flower spikes and prevent bud drop, finish the crop with daytime temperatures of 60–65°F and night temperatures of 55–60°F . This variety typically finishes in 8 to 12 weeks with supplemental light, though it can take up to 16 weeks under natural short-day conditions . Provide high light levels (2500 to 5000 fc) throughout production to ensure the best stem quality .
Pinching
It is absolutely vital that you never pinch Anytime Lavender; these plants are genetically programmed to produce one magnificent central flowering spike.
Spacing
For production spacing, we recommend 6 to 7 plants per square foot to allow for adequate airflow between the stems . Proper spacing is your best cultural defense against foliar diseases and ensures the plants remain strong and upright rather than leggy.
Pests
Aphids and Thrips: These are major concerns; thrips are particularly attracted to developing buds and can cause distorted flowers . Caterpillars and Cabbage Butterflies: Watch for foliage damage from these pests, especially in early spring or late summer .
Disease
Most issues are triggered by high humidity and stagnant air, so environmental management is your first line of defense. Fusarium: This series is sensitive to Fusarium, so ensure you are using clean, well-drained media . Downy and Powdery Mildew: These often develop if humidity levels are high or foliage remains wet overnight . Sclerotinia and Clubroot: Monitor for these soil-borne issues, particularly in cool, damp conditions .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Anytime Lavender, also known as Matthiola incana, is an elegant upright annual with origins in the Mediterranean . This professional-grade series is prized for its stable bud initiation, which significantly reduces the risk of flowering delays during warmer periods . Reaching a mature height of 24 to 30 inches, it produces a single, massive unbranched flowering spike covered in ruffled, soft lavender blooms . The flowers release a powerful and nostalgic spicy clove fragrance that is a hallmark of the species . It performs best in full sun and fertile, well-drained soil, serving as a dramatic "line" flower for early spring and autumn garden borders or high-value floral arrangements . For a beautiful seasonal mix, try pairing Anytime Lavender with white snapdragons, purple larkspur, or the airy texture of Ammi majus .
Stock Anytime Lavender Selling Tips
Sell Matthiola Anytime Lavender to customers who are looking for a reliable, heat-tolerant stock that provides consistent color and scent as the weather transitions . This variety offers a romantic, soft purple hue and that iconic garden fragrance that anchors early spring and fall vertical gardens . Your buyers will love the extreme stem strength and the long-lasting vase life of 5 to 8 days . Because it can be programmed for late summer and autumn planting, it is a fantastic tool for extending your seasonal color sales beyond the traditional spring window .
Coach Your Customer Choose a planting site that gets at least six hours of full sun to ensure the most robust stems and fragrant lavender spikes . Keep the soil consistently moist during the first few weeks after planting to help the root system take hold . Remember that these are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Never pinch or cut the central stem before it blooms, as this plant produces its primary flower on a single, majestic central leader .
General Growing Tips For Your Seedling Tray
For professional greenhouse production, transplant one rooted liner per 4-inch container into a fertile, well-drained medium . Maintain a media pH between 5.8 and 6.5 and feed with a nitrate-based fertilizer at a rate of 175 to 225 ppm Nitrogen . To ensure high-quality flower spikes and prevent bud drop, finish the crop with daytime temperatures of 60–65°F and night temperatures of 55–60°F . This variety typically finishes in 8 to 12 weeks with supplemental light, though it can take up to 16 weeks under natural short-day conditions . Provide high light levels (2500 to 5000 fc) throughout production to ensure the best stem quality .
Pinching
It is absolutely vital that you never pinch Anytime Lavender; these plants are genetically programmed to produce one magnificent central flowering spike.
Spacing
For production spacing, we recommend 6 to 7 plants per square foot to allow for adequate airflow between the stems . Proper spacing is your best cultural defense against foliar diseases and ensures the plants remain strong and upright rather than leggy.
Pests
Aphids and Thrips: These are major concerns; thrips are particularly attracted to developing buds and can cause distorted flowers . Caterpillars and Cabbage Butterflies: Watch for foliage damage from these pests, especially in early spring or late summer .
Disease
Most issues are triggered by high humidity and stagnant air, so environmental management is your first line of defense. Fusarium: This series is sensitive to Fusarium, so ensure you are using clean, well-drained media . Downy and Powdery Mildew: These often develop if humidity levels are high or foliage remains wet overnight . Sclerotinia and Clubroot: Monitor for these soil-borne issues, particularly in cool, damp conditions .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
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We just wanted to remind you that we are a wholesale starter plant company that sells to businesses, schools, clubs, and other non-profits. State law dictates that you must be growing for resale to order from us since we are not collecting sales tax.
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