Stock Anytime Rose, also known as Matthiola incana, is a sophisticated upright annual with heritage in the Mediterranean region . This specific series was bred for stable bud initiation, allowing it to transition from cool spring weather into warmer periods with a significantly lower risk of flowering delays compared to traditional varieties . Growing on a single, unbranched stem to a height of 24 to 30 inches, it produces dense, showy spikes of double-ruffled, rose-pink flowers that fill the air with a spicy, clove-like scent . These stately plants thrive in full sun and fertile, well-drained soil, making them a premier choice for cool-season landscape borders and professional-grade cut flower arrangements [66, context]. For a breathtaking display, try pairing Anytime Rose with white snapdragons, purple larkspur, or the delicate texture of Ammi majus.
Stock Anytime Rose Selling Tips
Sell Matthiola Anytime Rose to customers looking for a reliable, heat-tolerant stock that provides consistent color even as spring temperatures begin to rise . This variety offers a rich, saturated rose-pink hue and that iconic garden fragrance that is a staple for early-season vertical gardens. Professional florists will appreciate the extreme stem strength and the impressive vase life of 5 to 8 days . Because this series is highly programmable for both late summer and autumn planting, it is a versatile tool for extending your seasonal color sales .
Coach Your Customer Select a planting location that receives at least six hours of full sun to ensure the sturdiest stems and the most fragrant rose-colored spikes [10, context]. Maintain consistent soil moisture, especially during the first few weeks, to help the root system establish properly in the garden [context]. These are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Never pinch or cut the central stem before it blooms, as these plants produce their primary flower head on a single, majestic leader.
General Growing Tips For Your Seedling Tray
For professional production, plant one rooted liner per 4-inch container using a high-quality, well-drained medium. Maintain your media pH between 5.8 and 6.5 and provide a constant feed of nitrate-based fertilizer at 175 to 225 ppm Nitrogen . To ensure high-quality flower spikes and prevent bud drop, finish the crop with daytime temperatures of 60–65°F and night temperatures of 55–60°F . This variety typically finishes in 8 to 12 weeks with supplemental light, or up to 16 weeks under natural short-day conditions . Provide high light levels throughout production and monitor closely for environmental stressors.
Pinching
It is vital that you never pinch Anytime Stock; these plants are genetically programmed to put all their energy into one magnificent central flowering spike.
Spacing
For greenhouse production, we recommend a spacing of 6 to 7 plants per square foot to allow for adequate airflow between stems. Proper spacing is your best cultural defense against foliar diseases and ensures the plants remain strong and upright rather than leggy .
Pests
Scout your crop regularly for cabbage butterflies, caterpillars, and aphids . Thrips are also a significant concern, as they are attracted to the developing buds and can cause distorted blooms or discolored petals .
Disease
Anytime Stock is sensitive to Fusarium and can develop downy mildew or powdery mildew if humidity levels are high . Other potential concerns in cool, wet environments include Sclerotinia and clubroot .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Anytime Rose Quick Reference Guide
4 Inch crop time
8-12 Weeks
10 Inch crop time
8-12 Weeks
Bloom Period
Spring, Fall
Color
rose pink
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
55
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Current
Availability
Current Availability
09-14-2026 (Week 38)
0
09-21-2026 (Week 39)
0
09-28-2026 (Week 40)
0
10-05-2026 (Week 41)
0
10-12-2026 (Week 42)
0
10-19-2026 (Week 43)
0
10-26-2026 (Week 44)
4,200
11-02-2026 (Week 45)
4,200
11-09-2026 (Week 46)
4,200
11-16-2026 (Week 47)
4,200
11-23-2026 (Week 48)
4,200
11-30-2026 (Week 49)
4,200
12-07-2026 (Week 50)
4,200
12-14-2026 (Week 51)
4,200
12-21-2026 (Week 52)
4,200
12-28-2026 (Week 53)
4,200
01-04-2027 (Week 01)
4,200
01-11-2027 (Week 02)
4,200
01-18-2027 (Week 03)
4,200
01-25-2027 (Week 04)
4,200
02-01-2027 (Week 05)
4,200
02-08-2027 (Week 06)
4,200
02-15-2027 (Week 07)
4,200
02-22-2027 (Week 08)
4,200
03-01-2027 (Week 09)
4,200
03-08-2027 (Week 10)
4,200
03-15-2027 (Week 11)
4,200
03-22-2027 (Week 12)
4,200
03-29-2027 (Week 13)
4,200
04-05-2027 (Week 14)
4,200
04-12-2027 (Week 15)
4,200
04-19-2027 (Week 16)
4,200
04-26-2027 (Week 17)
4,200
05-03-2027 (Week 18)
0
05-10-2027 (Week 19)
0
05-17-2027 (Week 20)
0
05-24-2027 (Week 21)
0
05-31-2027 (Week 22)
0
06-07-2027 (Week 23)
0
Stock Anytime Rose, also known as Matthiola incana, is a sophisticated upright annual with heritage in the Mediterranean region . This specific series was bred for stable bud initiation, allowing it to transition from cool spring weather into warmer periods with a significantly lower risk of flowering delays compared to traditional varieties . Growing on a single, unbranched stem to a height of 24 to 30 inches, it produces dense, showy spikes of double-ruffled, rose-pink flowers that fill the air with a spicy, clove-like scent . These stately plants thrive in full sun and fertile, well-drained soil, making them a premier choice for cool-season landscape borders and professional-grade cut flower arrangements [66, context]. For a breathtaking display, try pairing Anytime Rose with white snapdragons, purple larkspur, or the delicate texture of Ammi majus.
Stock Anytime Rose Selling Tips
Sell Matthiola Anytime Rose to customers looking for a reliable, heat-tolerant stock that provides consistent color even as spring temperatures begin to rise . This variety offers a rich, saturated rose-pink hue and that iconic garden fragrance that is a staple for early-season vertical gardens. Professional florists will appreciate the extreme stem strength and the impressive vase life of 5 to 8 days . Because this series is highly programmable for both late summer and autumn planting, it is a versatile tool for extending your seasonal color sales .
Coach Your Customer Select a planting location that receives at least six hours of full sun to ensure the sturdiest stems and the most fragrant rose-colored spikes [10, context]. Maintain consistent soil moisture, especially during the first few weeks, to help the root system establish properly in the garden [context]. These are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Never pinch or cut the central stem before it blooms, as these plants produce their primary flower head on a single, majestic leader.
General Growing Tips For Your Seedling Tray
For professional production, plant one rooted liner per 4-inch container using a high-quality, well-drained medium. Maintain your media pH between 5.8 and 6.5 and provide a constant feed of nitrate-based fertilizer at 175 to 225 ppm Nitrogen . To ensure high-quality flower spikes and prevent bud drop, finish the crop with daytime temperatures of 60–65°F and night temperatures of 55–60°F . This variety typically finishes in 8 to 12 weeks with supplemental light, or up to 16 weeks under natural short-day conditions . Provide high light levels throughout production and monitor closely for environmental stressors.
Pinching
It is vital that you never pinch Anytime Stock; these plants are genetically programmed to put all their energy into one magnificent central flowering spike.
Spacing
For greenhouse production, we recommend a spacing of 6 to 7 plants per square foot to allow for adequate airflow between stems. Proper spacing is your best cultural defense against foliar diseases and ensures the plants remain strong and upright rather than leggy .
Pests
Scout your crop regularly for cabbage butterflies, caterpillars, and aphids . Thrips are also a significant concern, as they are attracted to the developing buds and can cause distorted blooms or discolored petals .
Disease
Anytime Stock is sensitive to Fusarium and can develop downy mildew or powdery mildew if humidity levels are high . Other potential concerns in cool, wet environments include Sclerotinia and clubroot .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Anytime Rose Quick Reference Guide
4 Inch crop time
8-12 Weeks
10 Inch crop time
8-12 Weeks
Bloom Period
Spring, Fall
Color
rose pink
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
55
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Edit Product
Catalog Request Form
Email Discounts and Coupons Form
Before we take this relationship any further...
It looks like this is the first time you've added anything to your cart.
We just wanted to remind you that we are a wholesale starter plant company that sells to businesses, schools, clubs, and other non-profits. State law dictates that you must be growing for resale to order from us since we are not collecting sales tax.
If we aren't a match, we understand. It's not you, it's us.
We would look awful in orange jumpsuits.
