Matthiola Stock Anytime White, also known as Matthiola incana, is a premier upright annual with Mediterranean origins . This series is specifically selected for its stable bud initiation and ability to extend the flowering season with a reduced risk of heat-induced delays . These plants produce one massive, unbranched flowering spike packed with ruffled, pure white blooms that release an intense, spicy clove fragrance . Reaching a mature height of 24 to 30 inches, it provides the perfect vertical structure for landscape borders and high-end floral work during the cool windows of spring and autumn . For a timeless cool-season display, try pairing it with purple larkspur, blue snapdragons, or delicate Ammi majus.
Stock Anytime White Selling Tips
Sell Anytime White to customers looking for a "wedding-white" focal point and that legendary garden fragrance for their early season arrangements . This series is a florist favorite because it offers incredible stem strength and uniform flower density that holds up beautifully in professional line work . Your buyers will love that these crisp white spikes stay vibrant and fill a room with scent for a vase life of 5 to 8 days [81, context]. Since the Anytime series is bred to won't stall out when temperatures rise, it is the perfect variety to bridge the gap between early spring and early summer sales .
Coach Your Customer Select a planting spot that receives at least six hours of full sun to ensure the most robust stems and fragrant white spikes . Keep the soil consistently moist during the first few establishment weeks to help the root system take hold in the garden . Remember that these are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Never pinch the central stem, as this plant produces its primary flower on a single, majestic central leader .
General Growing Tips For Your Seedling Tray
For professional greenhouse production, plant one rooted liner into a 4-inch container using a fertile, well-drained medium with a pH between 5.8 and 6.5 . Provide a constant nitrate-based fertilizer feed at 175 to 225 ppm Nitrogen to ensure sturdy stem development . Finish the crop with daytime temperatures of 60 to 65°F and night temperatures of 55 to 60°F to prevent stunting . Provide high light levels between 2500 and 5000 fc throughout the 8 to 12-week production cycle to ensure high-quality flowering spikes .
Pinching
It is vital that you never pinch Anytime Stock; these plants are genetically programmed to put all their energy into one magnificent central flowering spike
Spacing
For production spacing, we recommend 6 to 7 plants per square foot to allow for adequate airflow between stems . Proper spacing is your best cultural defense against foliar diseases and ensures the plants remain strong and upright rather than leggy .
Pests
Scout your crop regularly for cabbage butterflies, caterpillars, thrips, and aphids . Thrips are especially concerning as they are attracted to the developing white buds and can cause distorted or discolored blooms.
Disease
Anytime Stock is sensitive to Fusarium and can develop downy mildew or powdery mildew if humidity levels are high . Other potential concerns include Sclerotinia and clubroot .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Anytime White Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
White
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Current
Availability
Current Availability
09-14-2026 (Week 38)
0
09-21-2026 (Week 39)
0
09-28-2026 (Week 40)
0
10-05-2026 (Week 41)
0
10-12-2026 (Week 42)
0
10-19-2026 (Week 43)
0
10-26-2026 (Week 44)
4,200
11-02-2026 (Week 45)
4,200
11-09-2026 (Week 46)
4,200
11-16-2026 (Week 47)
4,200
11-23-2026 (Week 48)
4,200
11-30-2026 (Week 49)
4,200
12-07-2026 (Week 50)
4,200
12-14-2026 (Week 51)
4,200
12-21-2026 (Week 52)
4,200
12-28-2026 (Week 53)
4,200
01-04-2027 (Week 01)
4,200
01-11-2027 (Week 02)
4,200
01-18-2027 (Week 03)
4,200
01-25-2027 (Week 04)
4,200
02-01-2027 (Week 05)
4,200
02-08-2027 (Week 06)
4,200
02-15-2027 (Week 07)
4,200
02-22-2027 (Week 08)
4,200
03-01-2027 (Week 09)
4,200
03-08-2027 (Week 10)
4,200
03-15-2027 (Week 11)
4,200
03-22-2027 (Week 12)
4,200
03-29-2027 (Week 13)
4,200
04-05-2027 (Week 14)
4,200
04-12-2027 (Week 15)
4,200
04-19-2027 (Week 16)
4,200
04-26-2027 (Week 17)
4,200
05-03-2027 (Week 18)
0
05-10-2027 (Week 19)
0
05-17-2027 (Week 20)
0
05-24-2027 (Week 21)
0
05-31-2027 (Week 22)
0
06-07-2027 (Week 23)
0
Matthiola Stock Anytime White, also known as Matthiola incana, is a premier upright annual with Mediterranean origins . This series is specifically selected for its stable bud initiation and ability to extend the flowering season with a reduced risk of heat-induced delays . These plants produce one massive, unbranched flowering spike packed with ruffled, pure white blooms that release an intense, spicy clove fragrance . Reaching a mature height of 24 to 30 inches, it provides the perfect vertical structure for landscape borders and high-end floral work during the cool windows of spring and autumn . For a timeless cool-season display, try pairing it with purple larkspur, blue snapdragons, or delicate Ammi majus.
Stock Anytime White Selling Tips
Sell Anytime White to customers looking for a "wedding-white" focal point and that legendary garden fragrance for their early season arrangements . This series is a florist favorite because it offers incredible stem strength and uniform flower density that holds up beautifully in professional line work . Your buyers will love that these crisp white spikes stay vibrant and fill a room with scent for a vase life of 5 to 8 days [81, context]. Since the Anytime series is bred to won't stall out when temperatures rise, it is the perfect variety to bridge the gap between early spring and early summer sales .
Coach Your Customer Select a planting spot that receives at least six hours of full sun to ensure the most robust stems and fragrant white spikes . Keep the soil consistently moist during the first few establishment weeks to help the root system take hold in the garden . Remember that these are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Never pinch the central stem, as this plant produces its primary flower on a single, majestic central leader .
General Growing Tips For Your Seedling Tray
For professional greenhouse production, plant one rooted liner into a 4-inch container using a fertile, well-drained medium with a pH between 5.8 and 6.5 . Provide a constant nitrate-based fertilizer feed at 175 to 225 ppm Nitrogen to ensure sturdy stem development . Finish the crop with daytime temperatures of 60 to 65°F and night temperatures of 55 to 60°F to prevent stunting . Provide high light levels between 2500 and 5000 fc throughout the 8 to 12-week production cycle to ensure high-quality flowering spikes .
Pinching
It is vital that you never pinch Anytime Stock; these plants are genetically programmed to put all their energy into one magnificent central flowering spike
Spacing
For production spacing, we recommend 6 to 7 plants per square foot to allow for adequate airflow between stems . Proper spacing is your best cultural defense against foliar diseases and ensures the plants remain strong and upright rather than leggy .
Pests
Scout your crop regularly for cabbage butterflies, caterpillars, thrips, and aphids . Thrips are especially concerning as they are attracted to the developing white buds and can cause distorted or discolored blooms.
Disease
Anytime Stock is sensitive to Fusarium and can develop downy mildew or powdery mildew if humidity levels are high . Other potential concerns include Sclerotinia and clubroot .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Anytime White Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
White
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
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