Milla White is a refined upright annual with Mediterranean origins, specifically selected for the professional cut flower market. This variety produces exceptionally dense, sturdy spikes of double-ruffled, pure white flowers that carry an intense, spicy clove fragrance. Reaching a height of 24 to 30 inches, it provides the essential vertical structure needed for high-end spring floral arrangements. It performs best during the cool windows of spring and autumn in rich, well-drained soil. For a classic garden look, try pairing Milla White with purple larkspur, blue snapdragons, or delicate Ammi majus.
Stock Milla White Selling Tips
Sell Milla White to customers seeking a "wedding-grade" white and that legendary garden fragrance for their early season containers and vases. This series is a favorite among florists because it offers incredible stem strength and uniform flower density that holds up beautifully in professional line work. Your buyers will love the elegant look of the ruffled white spikes and the fact that they last 5 to 8 days in a vase. Because it loves the cold, it’s an easy sell for early spring when customers are desperate for scent and color but it's still too cool for summer bedding plants.
Coach Your Customer Select a spot that gets at least six hours of direct sunlight to keep the stems strong and the fragrance at its peak. Keep the soil evenly moist, particularly during the first few weeks as the roots establish in the cool spring earth. Remember that these are cool-weather specialists; they will bloom beautifully until the intense heat of mid-summer arrives. Never pinch or cut back the main stem before it blooms, as this plant produces its primary flower on a single central leader.
General Growing Tips For Your Seedling Tray
For professional production, transplant one rooted liner into a 4-inch pot using a high-quality, well-drained medium. Maintain a pH between 5.8 and 6.5 and feed constantly with 175 to 225 ppm Nitrogen. To ensure high flower quality and prevent bud drop, finish the crop with daytime temperatures of 55–65°F and nights around 50–60°F. Milla White typically finishes for retail in 10 to 12 weeks from transplant. Provide maximum light levels throughout production and monitor closely for environmental stressors.
Pinching
You must never pinch Milla White; it is genetically programmed to put all its energy into one magnificent central flower spike.
Spacing
For greenhouse production, we recommend a spacing of 6 to 7 inches apart on center for 4-inch pots. This spacing is vital for maintaining airflow and light penetration, which prevents the stems from stretching and keeps foliar diseases at bay.
Pests
Aphids and Thrips: These are your primary concerns. Scout your crop regularly, especially the tender developing buds, to prevent distorted blooms or stippled foliage.
Disease
Botrytis and Powdery Mildew: These often crop up during periods of high humidity or stagnant air. Prevention: Maintain excellent air circulation and avoid overhead watering late in the day. Keeping the foliage dry at night is your best defense against these fungal issues.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Milla White Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
White
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Current
Availability
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08-17-2026 (Week 34)
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0
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4,200
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4,200
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4,200
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4,200
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4,200
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4,200
11-23-2026 (Week 48)
4,200
11-30-2026 (Week 49)
4,200
12-07-2026 (Week 50)
4,200
12-14-2026 (Week 51)
4,200
12-21-2026 (Week 52)
4,200
12-28-2026 (Week 53)
4,200
01-04-2027 (Week 01)
4,200
01-11-2027 (Week 02)
4,200
01-18-2027 (Week 03)
4,200
01-25-2027 (Week 04)
4,200
02-01-2027 (Week 05)
4,200
02-08-2027 (Week 06)
4,200
02-15-2027 (Week 07)
4,200
02-22-2027 (Week 08)
4,200
03-01-2027 (Week 09)
4,200
03-08-2027 (Week 10)
4,200
03-15-2027 (Week 11)
0
03-22-2027 (Week 12)
4,200
03-29-2027 (Week 13)
4,200
04-05-2027 (Week 14)
4,200
04-12-2027 (Week 15)
4,200
04-19-2027 (Week 16)
4,200
04-26-2027 (Week 17)
4,200
05-03-2027 (Week 18)
0
05-10-2027 (Week 19)
0
Milla White is a refined upright annual with Mediterranean origins, specifically selected for the professional cut flower market. This variety produces exceptionally dense, sturdy spikes of double-ruffled, pure white flowers that carry an intense, spicy clove fragrance. Reaching a height of 24 to 30 inches, it provides the essential vertical structure needed for high-end spring floral arrangements. It performs best during the cool windows of spring and autumn in rich, well-drained soil. For a classic garden look, try pairing Milla White with purple larkspur, blue snapdragons, or delicate Ammi majus.
Stock Milla White Selling Tips
Sell Milla White to customers seeking a "wedding-grade" white and that legendary garden fragrance for their early season containers and vases. This series is a favorite among florists because it offers incredible stem strength and uniform flower density that holds up beautifully in professional line work. Your buyers will love the elegant look of the ruffled white spikes and the fact that they last 5 to 8 days in a vase. Because it loves the cold, it’s an easy sell for early spring when customers are desperate for scent and color but it's still too cool for summer bedding plants.
Coach Your Customer Select a spot that gets at least six hours of direct sunlight to keep the stems strong and the fragrance at its peak. Keep the soil evenly moist, particularly during the first few weeks as the roots establish in the cool spring earth. Remember that these are cool-weather specialists; they will bloom beautifully until the intense heat of mid-summer arrives. Never pinch or cut back the main stem before it blooms, as this plant produces its primary flower on a single central leader.
General Growing Tips For Your Seedling Tray
For professional production, transplant one rooted liner into a 4-inch pot using a high-quality, well-drained medium. Maintain a pH between 5.8 and 6.5 and feed constantly with 175 to 225 ppm Nitrogen. To ensure high flower quality and prevent bud drop, finish the crop with daytime temperatures of 55–65°F and nights around 50–60°F. Milla White typically finishes for retail in 10 to 12 weeks from transplant. Provide maximum light levels throughout production and monitor closely for environmental stressors.
Pinching
You must never pinch Milla White; it is genetically programmed to put all its energy into one magnificent central flower spike.
Spacing
For greenhouse production, we recommend a spacing of 6 to 7 inches apart on center for 4-inch pots. This spacing is vital for maintaining airflow and light penetration, which prevents the stems from stretching and keeps foliar diseases at bay.
Pests
Aphids and Thrips: These are your primary concerns. Scout your crop regularly, especially the tender developing buds, to prevent distorted blooms or stippled foliage.
Disease
Botrytis and Powdery Mildew: These often crop up during periods of high humidity or stagnant air. Prevention: Maintain excellent air circulation and avoid overhead watering late in the day. Keeping the foliage dry at night is your best defense against these fungal issues.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Matthiola Stock Milla White Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
White
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
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