Stock Column American Beauty, also known as Matthiola incana, is a stately upright annual with heritage in the Mediterranean region . This professional variety grows 24-30 inches tall on a single, unbranched stem that concentrates all its energy into one massive flowering spike . The dense clusters of ruffled, deep rose-red blooms provide a spicy clove fragrance throughout the spring and autumn months . It performs best in full sun and rich soil, serving as a vital vertical accent for garden borders and premium cut flower arrangements . For a high-impact spring display, pair American Beauty with companions like Antirrhinum majus, Delphinium, or Ammi majus .
Stock Column American Beauty Selling Tips
Sell Stock Column American Beauty to customers looking for bold color and a powerful, nostalgic scent for their early season gardens . This series is the industry gold standard for floral design because it offers the uniform flower quality and extreme stem strength needed for professional work . Your buyers will love that these large spikes remain vibrant and fill a room with fragrance for a vase life of 5-8 days . Since it thrives in cool weather, it allows you to provide a finished, colorful product while many summer annuals are still weeks away from blooming .
Coach Your Customer Select a planting site that receives at least six hours of full sun to ensure the strongest stems and the most vivid rose-red blooms . Maintain consistent moisture in the soil, especially during the first few weeks, to help the root system establish properly in the cool soil . These are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Because these plants grow on a single, sturdy spike, you must never pinch them, as doing so will remove the only flower head the plant will produce .
General Growing Tips For Your Seedling Tray
For professional production, plant one rooted liner per 4-inch container using a well-drained media . Maintain a media pH between 5.8-6.5 and provide a constant fertilizer feed of 175-225 ppm Nitrogen . Stock requires cool finishing temperatures of 55-65°F during the day and 50-60°F at night to produce high-quality stems and prevent bud drop . Provide high light levels throughout the 10-12 week production cycle to ensure the thickest stems . Watch for common pests like aphids and thrips, as well as disease issues like botrytis or downy mildew .
Pinching
It is absolutely vital that you never pinch Column Stock; they are genetically programmed to produce one magnificent, high-quality central flowering spike.
Spacing
We recommend spacing your 4-inch containers 6-7 inches apart on center in the greenhouse . This proper spacing allows for necessary airflow and sunlight penetration to reach the base of every plant . Adequate spacing is one of the best preventative measures against foliar diseases and stem streching.
Pests
Keep a close eye on your crop for aphids and thrips, which can impact stem quality and flower development . Aphids are small insects that suck sap from tender young growth, leading to curled or yellowed foliage . Thrips are tiny pests attracted to developing flower buds, which can lead to distorted blooms and silvery spots on the leaves .
Disease
High humidity and stagnant air favor the development of foliar pathogens like botrytis and powdery mildew . Botrytis is often identified by gray, fuzzy mold on the flowers or foliage, while powdery mildew appears as white, dusty spots on the leaves . Downy mildew is a more serious concern that presents as pale yellow spots on the leaf surface with fuzzy growth underneath .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Stock Column American Beauty Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
- Weeks
Bloom Period
Spring, Fall
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Current
Availability
Current Availability
09-14-2026 (Week 38)
0
09-21-2026 (Week 39)
0
09-28-2026 (Week 40)
0
10-05-2026 (Week 41)
0
10-12-2026 (Week 42)
0
10-19-2026 (Week 43)
4,200
10-26-2026 (Week 44)
4,200
11-02-2026 (Week 45)
4,200
11-09-2026 (Week 46)
4,200
11-16-2026 (Week 47)
4,200
11-23-2026 (Week 48)
4,200
11-30-2026 (Week 49)
4,200
12-07-2026 (Week 50)
4,200
12-14-2026 (Week 51)
4,200
12-21-2026 (Week 52)
4,200
12-28-2026 (Week 53)
4,200
01-04-2027 (Week 01)
4,200
01-11-2027 (Week 02)
4,200
01-18-2027 (Week 03)
4,200
01-25-2027 (Week 04)
4,200
02-01-2027 (Week 05)
4,200
02-08-2027 (Week 06)
4,200
02-15-2027 (Week 07)
4,200
02-22-2027 (Week 08)
4,200
03-01-2027 (Week 09)
4,200
03-08-2027 (Week 10)
4,200
03-15-2027 (Week 11)
4,200
03-22-2027 (Week 12)
4,200
03-29-2027 (Week 13)
4,200
04-05-2027 (Week 14)
4,200
04-12-2027 (Week 15)
4,200
04-19-2027 (Week 16)
4,200
04-26-2027 (Week 17)
0
05-03-2027 (Week 18)
0
05-10-2027 (Week 19)
0
05-17-2027 (Week 20)
0
05-24-2027 (Week 21)
0
05-31-2027 (Week 22)
0
06-07-2027 (Week 23)
0
Stock Column American Beauty, also known as Matthiola incana, is a stately upright annual with heritage in the Mediterranean region . This professional variety grows 24-30 inches tall on a single, unbranched stem that concentrates all its energy into one massive flowering spike . The dense clusters of ruffled, deep rose-red blooms provide a spicy clove fragrance throughout the spring and autumn months . It performs best in full sun and rich soil, serving as a vital vertical accent for garden borders and premium cut flower arrangements . For a high-impact spring display, pair American Beauty with companions like Antirrhinum majus, Delphinium, or Ammi majus .
Stock Column American Beauty Selling Tips
Sell Stock Column American Beauty to customers looking for bold color and a powerful, nostalgic scent for their early season gardens . This series is the industry gold standard for floral design because it offers the uniform flower quality and extreme stem strength needed for professional work . Your buyers will love that these large spikes remain vibrant and fill a room with fragrance for a vase life of 5-8 days . Since it thrives in cool weather, it allows you to provide a finished, colorful product while many summer annuals are still weeks away from blooming .
Coach Your Customer Select a planting site that receives at least six hours of full sun to ensure the strongest stems and the most vivid rose-red blooms . Maintain consistent moisture in the soil, especially during the first few weeks, to help the root system establish properly in the cool soil . These are cool-season specialists that will provide beautiful color and scent until the high heat of mid-summer arrives . Because these plants grow on a single, sturdy spike, you must never pinch them, as doing so will remove the only flower head the plant will produce .
General Growing Tips For Your Seedling Tray
For professional production, plant one rooted liner per 4-inch container using a well-drained media . Maintain a media pH between 5.8-6.5 and provide a constant fertilizer feed of 175-225 ppm Nitrogen . Stock requires cool finishing temperatures of 55-65°F during the day and 50-60°F at night to produce high-quality stems and prevent bud drop . Provide high light levels throughout the 10-12 week production cycle to ensure the thickest stems . Watch for common pests like aphids and thrips, as well as disease issues like botrytis or downy mildew .
Pinching
It is absolutely vital that you never pinch Column Stock; they are genetically programmed to produce one magnificent, high-quality central flowering spike.
Spacing
We recommend spacing your 4-inch containers 6-7 inches apart on center in the greenhouse . This proper spacing allows for necessary airflow and sunlight penetration to reach the base of every plant . Adequate spacing is one of the best preventative measures against foliar diseases and stem streching.
Pests
Keep a close eye on your crop for aphids and thrips, which can impact stem quality and flower development . Aphids are small insects that suck sap from tender young growth, leading to curled or yellowed foliage . Thrips are tiny pests attracted to developing flower buds, which can lead to distorted blooms and silvery spots on the leaves .
Disease
High humidity and stagnant air favor the development of foliar pathogens like botrytis and powdery mildew . Botrytis is often identified by gray, fuzzy mold on the flowers or foliage, while powdery mildew appears as white, dusty spots on the leaves . Downy mildew is a more serious concern that presents as pale yellow spots on the leaf surface with fuzzy growth underneath .
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Stock Column American Beauty Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
- Weeks
Bloom Period
Spring, Fall
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
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