Product images shown online are intended to represent the mature, finished plant, including its expected color, growth habit, and overall appearance. They are not intended to depict the size or fullness of the starter plug at the time of shipment.
Tray Size
Sold in Liners of 100
Price Per Plug:
39.1 ¢
Total Per Tray:
$39.10
Partial Tray
Price Per Plug:
58.1 ¢
Split Tray of 35 - Total:
$20.33
6387489Preorder for your desired ship date! North Carolina Farms, Inc.
Stock Column White Goddess, also known as Matthiola incana, is a premier upright annual originally native to the Mediterranean region. This professional-grade cultivar is a staple for the cut flower industry, reaching a mature height of 24 to 30 inches on a single, exceptionally sturdy stem. These plants produce masses of ruffled, pure white blooms that release a spicy, clove-like fragrance throughout the spring and autumn. They perform best in full sun and rich, well-drained soil, making them an architectural highlight in cool-season garden borders and premium floral designs. For a sophisticated spring arrangement, consider pairing White Goddess with companions like larkspur, snapdragons, or Ammi majus.
Stock Column White Goddess Selling Tips
Sell Column White Goddess to customers looking for premium "everlasting" fragrance and dramatic vertical structure for their spring gardens. This series is the industry gold standard for cut flowers because it provides the uniform flower quality and incredible stem strength required for high-end floral design. Your customers will love that the pure white, ruffled blooms stay vibrant and fragrant for 5 to 8 days in a vase. Its ability to thrive in cool temperatures ensures the garden stays full of color and scent during the early season when many other plants are just starting to grow.
Coach Your Customer Plant in a spot that gets at least 6 hours of full sun to ensure the strongest stems and the most fragrant white blooms. Maintain consistent soil moisture, especially during the first few weeks, to help the root system establish properly in the cool spring soil. These are cool-season annuals that will provide beautiful color and scent until the high heat of mid-summer arrives. Since these grow on a single, sturdy spike, they don't need pinching, though providing a bit of support in very windy areas can help keep the stems perfectly straight.
General Growing Tips For Your Seedling Tray
For high-quality professional production, plant one rooted liner per 4-inch container using a well-drained media. Maintain your soil pH between 5.8 and 6.5 and provide a constant fertilizer feed of 175 to 225 ppm Nitrogen. As a cool-weather crop, White Goddess should be finished with daytime temperatures of 55–65°F and night temperatures of 50–60°F to ensure thick stems and prevent flower bud drop. This variety typically finishes from transplant to sale in about 10 to 12 weeks. Be sure to provide high light levels during production, and watch for common issues like aphids, thrips, and botrytis.
Pinching
It is very important to remember that you should never pinch Column Stock; these plants are bred to produce one magnificent, high-quality central flowering spike.
Spacing
For greenhouse production, we recommend spacing your 4-inch containers 6 to 7 inches apart on center. This proper spacing allows for necessary airflow and sunlight penetration, which are the best preventative measures against foliar diseases and stem legginess.
Pests
Regularly scout your crop for aphids and thrips, which can damage the tender developing buds.
Disease
The most common issues are botrytis and powdery mildew, especially during periods of high humidity.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Stock Column White Goddess Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
white
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
Current
Availability
Current Availability
10-12-2026 (Week 42)
0
10-19-2026 (Week 43)
0
10-26-2026 (Week 44)
0
11-02-2026 (Week 45)
0
11-09-2026 (Week 46)
0
11-16-2026 (Week 47)
4,200
11-23-2026 (Week 48)
4,200
11-30-2026 (Week 49)
4,200
12-07-2026 (Week 50)
4,200
12-14-2026 (Week 51)
4,200
12-21-2026 (Week 52)
4,200
12-28-2026 (Week 53)
4,200
01-04-2027 (Week 01)
4,200
01-11-2027 (Week 02)
4,200
01-18-2027 (Week 03)
4,200
01-25-2027 (Week 04)
4,200
02-01-2027 (Week 05)
4,200
02-08-2027 (Week 06)
4,200
02-15-2027 (Week 07)
4,200
02-22-2027 (Week 08)
4,200
03-01-2027 (Week 09)
4,200
03-08-2027 (Week 10)
4,200
03-15-2027 (Week 11)
4,200
03-22-2027 (Week 12)
4,200
03-29-2027 (Week 13)
4,200
04-05-2027 (Week 14)
4,200
04-12-2027 (Week 15)
4,200
04-19-2027 (Week 16)
4,200
04-26-2027 (Week 17)
4,200
05-03-2027 (Week 18)
4,200
05-10-2027 (Week 19)
4,200
05-17-2027 (Week 20)
4,200
05-24-2027 (Week 21)
4,200
05-31-2027 (Week 22)
4,200
06-07-2027 (Week 23)
4,200
06-14-2027 (Week 24)
4,200
06-21-2027 (Week 25)
4,200
06-28-2027 (Week 26)
4,200
07-05-2027 (Week 27)
4,200
Stock Column White Goddess, also known as Matthiola incana, is a premier upright annual originally native to the Mediterranean region. This professional-grade cultivar is a staple for the cut flower industry, reaching a mature height of 24 to 30 inches on a single, exceptionally sturdy stem. These plants produce masses of ruffled, pure white blooms that release a spicy, clove-like fragrance throughout the spring and autumn. They perform best in full sun and rich, well-drained soil, making them an architectural highlight in cool-season garden borders and premium floral designs. For a sophisticated spring arrangement, consider pairing White Goddess with companions like larkspur, snapdragons, or Ammi majus.
Stock Column White Goddess Selling Tips
Sell Column White Goddess to customers looking for premium "everlasting" fragrance and dramatic vertical structure for their spring gardens. This series is the industry gold standard for cut flowers because it provides the uniform flower quality and incredible stem strength required for high-end floral design. Your customers will love that the pure white, ruffled blooms stay vibrant and fragrant for 5 to 8 days in a vase. Its ability to thrive in cool temperatures ensures the garden stays full of color and scent during the early season when many other plants are just starting to grow.
Coach Your Customer Plant in a spot that gets at least 6 hours of full sun to ensure the strongest stems and the most fragrant white blooms. Maintain consistent soil moisture, especially during the first few weeks, to help the root system establish properly in the cool spring soil. These are cool-season annuals that will provide beautiful color and scent until the high heat of mid-summer arrives. Since these grow on a single, sturdy spike, they don't need pinching, though providing a bit of support in very windy areas can help keep the stems perfectly straight.
General Growing Tips For Your Seedling Tray
For high-quality professional production, plant one rooted liner per 4-inch container using a well-drained media. Maintain your soil pH between 5.8 and 6.5 and provide a constant fertilizer feed of 175 to 225 ppm Nitrogen. As a cool-weather crop, White Goddess should be finished with daytime temperatures of 55–65°F and night temperatures of 50–60°F to ensure thick stems and prevent flower bud drop. This variety typically finishes from transplant to sale in about 10 to 12 weeks. Be sure to provide high light levels during production, and watch for common issues like aphids, thrips, and botrytis.
Pinching
It is very important to remember that you should never pinch Column Stock; these plants are bred to produce one magnificent, high-quality central flowering spike.
Spacing
For greenhouse production, we recommend spacing your 4-inch containers 6 to 7 inches apart on center. This proper spacing allows for necessary airflow and sunlight penetration, which are the best preventative measures against foliar diseases and stem legginess.
Pests
Regularly scout your crop for aphids and thrips, which can damage the tender developing buds.
Disease
The most common issues are botrytis and powdery mildew, especially during periods of high humidity.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Stock Column White Goddess Quick Reference Guide
4 Inch crop time
10-12 Weeks
10 Inch crop time
10-12 Weeks
Bloom Period
Spring, Fall
Color
white
Habit
Upright
Height
24-30 Inches
Light
Full Sun
Minimum Temp
50
Perennial Zone
-
Water Needs
Moderate
Patented Plant
No
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We just wanted to remind you that we are a wholesale starter plant company that sells to businesses, schools, clubs, and other non-profits. State law dictates that you must be growing for resale to order from us since we are not collecting sales tax.
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Product images shown online are intended to represent the mature, finished plant, including its expected color, growth habit, and overall appearance. They are not intended to depict the size or fullness of the starter plug at the time of shipment.
