Strawberry Fresca, or Fragaria x ananassa, is an everbearing Strawberry variety developed by PanAmerican to produce delicious, full-sized berries from seed. This variety offers a compact, mounded habit 3-4" tall and 10-12" wide, well-suited to baskets and containers. Flourishing in the garden, this plant has medium-sized berries from early summer to fall, maturing about 85 days after transplant. Keep delicious fruits ripening for several years, as this plant is perennial in zones 4-9. Homegrown strawberries are flavorful and can be grown without chemicals, bringing an excellent source of vitamin C and antioxidants to any table in fresh sliced fruit, jams, pies, desserts, and smoothies.
Strawberry Fresca Selling Tips
Sell Strawberry Fresca to customers looking for an attractive, edible plant for a border or container or a delicious, everbearing strawberry variety. This plant offers several benefits, including medium-sized sweet fruits from summer to fall, a compact habit, and attractive color contrast in the landscape. Harvest vitamin- and antioxidant-rich berries for several years. This plant flourishes in well-drained soil with full sun and little maintenance. Fruits are nutritious, tasty, and versatile in culinary use. Deter pests and create beneficial biodiversity in the garden by growing Strawberries alongside Borage, Thyme, Lettuce, and Onion.
Coach Your Customer
1. Space plants 10-14" apart in well-drained soil in full sun.
2. Pick berries as soon as they're ripe, including a bit of stalk, to keep the plant producing. Berries taste best immediately after picking, but are also delicious in pies, jams, and any other culinary application or freeze well for future use.
3. Perennial in zones 4-9, covering the plants with a frost blanket or mulching well with clean straw over winter in cold climates can help prevent frost damage. Cut back old growth in the second year to encourage continued fruiting.
4. Remove most runners in the first year and plant new plants appropriately spaced once they establish roots.
General Growing Tips For Your Seedling Tray
For best results with Strawberry Fresca, grow one seedling plug per 1801 cell or 4-inch container or three to four per 8-inch container. Use well-drained soil with a pH of 6.5-7.5, an EC of 0.7-1.2 mS/cm, light feed (100-175 ppm N), and temperatures between 60-65 daytime and 60-62 nighttime. Provide full sun and moderate water. Watch for root rot, botrytis, powdery mildew, verticillium, aphids, slugs, and strawberry crown borers. This plant is sensitive to high salts. Use DIF in the first two hours after sunrise to control plant height.
Flowering
Small white flowers bloom in late spring and give way to fruit in early summer to fall.
Pinching
This plant doesn't require pinching.
Spacing
Space containers for adequate airflow and sunlight penetration around the base and foliage of each plant.
Height Control
Use DIF in the first two hours after sunrise to control height whenever possible. We don't recommend using PGRs on edible plants.
Pests
Scout for aphids, slugs, and strawberry crown borers as part of your commercial greenhouse's Integrated Pest Management program.
Aphids are small, soft-bodied insects that cause damage by sucking sap from plant tissue. They reproduce quickly and are particularly attracted to young growth. Curling and yellowed leaves, stunted growth, and stickiness on leaves are signs of an infestation. These insects also spread diseases and reproduce rapidly. Use biological controls or horticultural oils to discourage and kill aphids.
Slugs eat foliage in the garden or greenhouse. In the greenhouse, prevent damage by keeping slugs away from plants with copper tape, bait, or natural predators. Although it's laborious, picking these pests off plants is effective. They most enjoy moist, dark areas, so keep the area around plants clean and free of debris and implement proper watering practices that allow the soil to dry between waterings and don't allow standing water.
Strawberry crown borers (Tyloderma fragariae) are small brown weevils whose white grub-like larvae bore into the crowns of strawberry plants to feed, leading to wilting, stunted growth, and plant death. The best treatment is prevention, particularly rotating crops. Address this pest by removing and destroying any infested plants and crowns, introducing beneficial nematodes to attack and diminish the population, or applying an insecticide labeled for crown borers.
Disease
Watch for signs of botrytis, root rot, powdery mildew, and verticillium. Always use preventative measures against disease in your commercial greenhouse, including watering at the base of each plant, allowing the soil to dry between waterings, providing adequate spacing and good ventilation, and sanitizing tools, equipment, and surfaces before and after each use.
Botrytis is a common fungal disease that causes brown spots on stems, leaves, and flowers. Remove and destroy affected plants, maintain appropriate humidity levels, and apply fungicides with boscalid, fenhexamid, or iprodione to control the spread. Water plants in the morning and allow the soil to dry slightly between waterings.
Root Rot occurs in poorly drained or overly wet soil, which becomes the host for several types of fungi. It causes stunted growth, wilting, and root system decay. Prevention is the best treatment, and you will avoid most root rot problems by using clean, well-draining media, appropriate containers, and good watering practices for finishing seedling plugs. Inspect plants for signs of disease regularly. Repot infected plants in well-draining soil, adjust your watering schedule, provide better airflow, and use a fungicide if needed.
Powdery Mildew is a fungal disease that thrives in humid conditions, appearing as a white or gray coating on foliage and flowers. Provide good airflow in your greenhouse. We recommend horizontal airflow fans to help control humidity levels alongside a dehumidifier or manual venting. Remove and destroy infected plants and apply fungicides as needed or preventatively. Look for the active ingredients myclobutanil, trifloxystrobin, or potassium bicarbonate to combat Powdery Mildew threatening your seedling plugs.
Verticillium is a fungal disease that causes stunted growth and wilted, browning foliage. Proper sanitation is the best defense, as this fungus spreads through contaminated soil and debris or equipment, tools, and water. Remove infected plants and sanitize tools that may be contaminated. Proper sanitization, watering, fertilization, and spacing can reduce the risk of initial infection. Choose fungicides carefully, rotating among azoxystrobin, propamocarb hydrochloride, and thiophanate-methyl and following the manufacturer's instructions for application rate, timing, and safety precautions.
Planting Strawberry Fresca Liners
We recommend planting one seedling plug per 1801 cell or 4-inch container or three to four per 8-inch container. Use well-drained soil and bury the plant with the crown above the soil. Cellpacks finish in six to eight weeks.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Strawberry Fresca Quick Reference Guide
Tray Size: 288 4 Inch crop time 10 Inch crop time
8-10 Weeks 10-12 Weeks
Bloom Period
Fall, Summer
Habit
Compact, Mounding
Height
3-4 Inches
Light
Full Sun
Minimum Temp
60
Perennial Zone
4-9
Water Needs
Moderate
Patented Plant
No
100
280
Current
Availability
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01-26-2026 (Week 05)
0
02-02-2026 (Week 06)
0
02-09-2026 (Week 07)
0
02-16-2026 (Week 08)
0
02-23-2026 (Week 09)
0
03-02-2026 (Week 10)
0
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0
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0
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0
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0
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2,431
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2,431
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2,431
05-04-2026 (Week 19)
2,674
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2,674
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2,674
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2,674
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2,674
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2,674
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2,674
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2,674
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2,674
07-06-2026 (Week 28)
2,674
07-13-2026 (Week 29)
2,674
07-20-2026 (Week 30)
2,674
07-27-2026 (Week 31)
2,674
08-03-2026 (Week 32)
2,674
08-10-2026 (Week 33)
2,674
08-17-2026 (Week 34)
2,674
08-24-2026 (Week 35)
2,674
08-31-2026 (Week 36)
2,674
09-07-2026 (Week 37)
2,674
09-14-2026 (Week 38)
2,674
09-21-2026 (Week 39)
2,674
09-28-2026 (Week 40)
2,674
10-05-2026 (Week 41)
2,674
10-12-2026 (Week 42)
2,674
10-19-2026 (Week 43)
2,674
Strawberry Fresca, or Fragaria x ananassa, is an everbearing Strawberry variety developed by PanAmerican to produce delicious, full-sized berries from seed. This variety offers a compact, mounded habit 3-4" tall and 10-12" wide, well-suited to baskets and containers. Flourishing in the garden, this plant has medium-sized berries from early summer to fall, maturing about 85 days after transplant. Keep delicious fruits ripening for several years, as this plant is perennial in zones 4-9. Homegrown strawberries are flavorful and can be grown without chemicals, bringing an excellent source of vitamin C and antioxidants to any table in fresh sliced fruit, jams, pies, desserts, and smoothies.
Strawberry Fresca Selling Tips
Sell Strawberry Fresca to customers looking for an attractive, edible plant for a border or container or a delicious, everbearing strawberry variety. This plant offers several benefits, including medium-sized sweet fruits from summer to fall, a compact habit, and attractive color contrast in the landscape. Harvest vitamin- and antioxidant-rich berries for several years. This plant flourishes in well-drained soil with full sun and little maintenance. Fruits are nutritious, tasty, and versatile in culinary use. Deter pests and create beneficial biodiversity in the garden by growing Strawberries alongside Borage, Thyme, Lettuce, and Onion.
Coach Your Customer
1. Space plants 10-14" apart in well-drained soil in full sun.
2. Pick berries as soon as they're ripe, including a bit of stalk, to keep the plant producing. Berries taste best immediately after picking, but are also delicious in pies, jams, and any other culinary application or freeze well for future use.
3. Perennial in zones 4-9, covering the plants with a frost blanket or mulching well with clean straw over winter in cold climates can help prevent frost damage. Cut back old growth in the second year to encourage continued fruiting.
4. Remove most runners in the first year and plant new plants appropriately spaced once they establish roots.
General Growing Tips For Your Seedling Tray
For best results with Strawberry Fresca, grow one seedling plug per 1801 cell or 4-inch container or three to four per 8-inch container. Use well-drained soil with a pH of 6.5-7.5, an EC of 0.7-1.2 mS/cm, light feed (100-175 ppm N), and temperatures between 60-65 daytime and 60-62 nighttime. Provide full sun and moderate water. Watch for root rot, botrytis, powdery mildew, verticillium, aphids, slugs, and strawberry crown borers. This plant is sensitive to high salts. Use DIF in the first two hours after sunrise to control plant height.
Flowering
Small white flowers bloom in late spring and give way to fruit in early summer to fall.
Pinching
This plant doesn't require pinching.
Spacing
Space containers for adequate airflow and sunlight penetration around the base and foliage of each plant.
Height Control
Use DIF in the first two hours after sunrise to control height whenever possible. We don't recommend using PGRs on edible plants.
Pests
Scout for aphids, slugs, and strawberry crown borers as part of your commercial greenhouse's Integrated Pest Management program.
Aphids are small, soft-bodied insects that cause damage by sucking sap from plant tissue. They reproduce quickly and are particularly attracted to young growth. Curling and yellowed leaves, stunted growth, and stickiness on leaves are signs of an infestation. These insects also spread diseases and reproduce rapidly. Use biological controls or horticultural oils to discourage and kill aphids.
Slugs eat foliage in the garden or greenhouse. In the greenhouse, prevent damage by keeping slugs away from plants with copper tape, bait, or natural predators. Although it's laborious, picking these pests off plants is effective. They most enjoy moist, dark areas, so keep the area around plants clean and free of debris and implement proper watering practices that allow the soil to dry between waterings and don't allow standing water.
Strawberry crown borers (Tyloderma fragariae) are small brown weevils whose white grub-like larvae bore into the crowns of strawberry plants to feed, leading to wilting, stunted growth, and plant death. The best treatment is prevention, particularly rotating crops. Address this pest by removing and destroying any infested plants and crowns, introducing beneficial nematodes to attack and diminish the population, or applying an insecticide labeled for crown borers.
Disease
Watch for signs of botrytis, root rot, powdery mildew, and verticillium. Always use preventative measures against disease in your commercial greenhouse, including watering at the base of each plant, allowing the soil to dry between waterings, providing adequate spacing and good ventilation, and sanitizing tools, equipment, and surfaces before and after each use.
Botrytis is a common fungal disease that causes brown spots on stems, leaves, and flowers. Remove and destroy affected plants, maintain appropriate humidity levels, and apply fungicides with boscalid, fenhexamid, or iprodione to control the spread. Water plants in the morning and allow the soil to dry slightly between waterings.
Root Rot occurs in poorly drained or overly wet soil, which becomes the host for several types of fungi. It causes stunted growth, wilting, and root system decay. Prevention is the best treatment, and you will avoid most root rot problems by using clean, well-draining media, appropriate containers, and good watering practices for finishing seedling plugs. Inspect plants for signs of disease regularly. Repot infected plants in well-draining soil, adjust your watering schedule, provide better airflow, and use a fungicide if needed.
Powdery Mildew is a fungal disease that thrives in humid conditions, appearing as a white or gray coating on foliage and flowers. Provide good airflow in your greenhouse. We recommend horizontal airflow fans to help control humidity levels alongside a dehumidifier or manual venting. Remove and destroy infected plants and apply fungicides as needed or preventatively. Look for the active ingredients myclobutanil, trifloxystrobin, or potassium bicarbonate to combat Powdery Mildew threatening your seedling plugs.
Verticillium is a fungal disease that causes stunted growth and wilted, browning foliage. Proper sanitation is the best defense, as this fungus spreads through contaminated soil and debris or equipment, tools, and water. Remove infected plants and sanitize tools that may be contaminated. Proper sanitization, watering, fertilization, and spacing can reduce the risk of initial infection. Choose fungicides carefully, rotating among azoxystrobin, propamocarb hydrochloride, and thiophanate-methyl and following the manufacturer's instructions for application rate, timing, and safety precautions.
Planting Strawberry Fresca Liners
We recommend planting one seedling plug per 1801 cell or 4-inch container or three to four per 8-inch container. Use well-drained soil and bury the plant with the crown above the soil. Cellpacks finish in six to eight weeks.
Rooted Cuttings
Cuttings vary in size between different plant families. These rooted starter plants will arrive ready to be transplanted in to your final container. If they are to be used in a landscape application, you will need to establish them in a 4 inch pot or an 1801 before planting outside.
Strawberry Fresca Quick Reference Guide
Tray Size: 288 4 Inch crop time 10 Inch crop time
8-10 Weeks 10-12 Weeks
Bloom Period
Fall, Summer
Habit
Compact, Mounding
Height
3-4 Inches
Light
Full Sun
Minimum Temp
60
Perennial Zone
4-9
Water Needs
Moderate
Patented Plant
No
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